China Market Entry
Case Studies
Projects we have run for foreign brands in China, from WeChat content and PR to Tmall stores, logistics and complete company setups. Our team in Shanghai did the work on each one.
BMW
5 years of WeChat account management: weekly content creation, editorial coordination with BMW’s Munich office, design, reporting and PR coverage of new car launches and events in Germany. Details are confidential.
Arabian Oud
We took Arabian Oud into China with a Tmall Global flagship store, a Little Red Book (Xiaohongshu) account, an influencer program, bonded warehouse logistics and trade show representation, all run by our team in Shanghai.
woom Bikes
We launched woom in China with a Tmall flagship store, social media accounts on WeChat, Weibo and Little Red Book, influencer campaigns, 40+ localized videos and original content. We also handled bike imports, warehousing and offline distribution through bike shops, events and schools.
LVMH
A year-long PR campaign and video production project, developed together with LVMH’s team in France. We handled creative direction, production management and delivery. Details are confidential.
Kores
We built Kores’ China operation from scratch: WFOE registration, stores on Tmall, PDD, WeChat, Little Red Book and Weibo, a distributor network, warehouse logistics, a local team, KOL and KOC campaigns, trade shows, accounting and website localization. Running since 2022.
Graccioza
We built Graccioza’s China business through its own local subsidiary (WFOE): company registration, warehouse logistics, hiring a local team, stores on Tmall, Little Red Book and Douyin, influencer campaigns, offline B2B sales and trade exhibitions. Running since 2021.
How we work on every project
We run WeChat content for BMW, and we have built complete China businesses for mid-sized brands like Kores and Graccioza. In both cases our team in Shanghai does the work, and the client has one point of contact.
Talk to us about your brand
Tell us what you sell and where you are with China. We will recommend a realistic first step.
Get in touch