BMW
Five years of WeChat operations and automotive PR content — a long-term partnership coordinated between Shanghai and Munich.
A five-year WeChat and PR partnership with one of the world's most iconic automotive brands
BMW Group is one of the world's leading manufacturers of premium automobiles and motorcycles, headquartered in Munich, Germany. With brands including BMW, MINI, and Rolls-Royce, BMW is a global icon of engineering precision and driving performance.
Shanghai Jungle was engaged to register, build, and operate one of BMW Group's WeChat accounts — producing weekly content, coordinating editorial direction with BMW's Munich headquarters, and publishing news and PR content about new car launches and German automotive events on Chinese news platforms such as China Daily and automotive-specific websites. A partnership that ran continuously for five years.
Shanghai Jungle registered and managed one of BMW Group's WeChat accounts over a five-year period. Our team produced weekly content — from editorial planning and content creation to design, publishing, and performance reporting. Content was developed in close collaboration with BMW's office in Munich, ensuring alignment with global brand guidelines and local market relevance.
In parallel, we published news and PR content on Chinese news and PR platforms — including China Daily and automotive-specific websites — covering new car launches and events organized by BMW in Germany, primarily in Munich and across the rest of the country. This required staying closely connected to BMW's event calendar and editorial priorities, translating German automotive news into engaging content for a Chinese-speaking audience.
Five years of continuous, weekly operations — the kind of long-term, embedded partnership that defines how we work with the world's leading brands.
Client Confidentiality
Due to the nature of our partnership with BMW Group, we are unable to share detailed project specifics, content examples, or performance data publicly. This case study provides a high-level overview of the collaboration. For qualified inquiries about our work with automotive and premium brands, please contact us directly.
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