Shanghai Jungle helps international brands enter, operate, and scale in China — combining strategy, marketing, e-commerce, and local operations under one roof.
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01 — China Market Entry
From strategy and legal setup to operations, we guide international brands through every step of entering and succeeding in the Chinese market.
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02 — Ecommerce Operations
As an official Tmall partner, we set up, manage, and optimize your e-commerce presence on key Chinese platforms, handling everything from store design to operations.
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03 — Influencer Marketing
We connect your brand with vetted, authentic Chinese KOLs and live streamers, managing campaigns that drive genuine engagement and measurable results across platforms.
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04 — Social Media Management
We manage your presence on vital platforms like WeChat and RedNote, creating culturally relevant content and community engagement for your brand.
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05 — Local Operations & More
We handle local warehousing, import procedures, product certification, trade show participation, printing, accounting and other operational tasks required for smooth operations in China.
We help international brands grow in China through market entry, e‑commerce operations, and ongoing digital marketing across key Chinese platforms. The examples below showcase these partnerships.
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BMW Group — Social Media & PR Marketing
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LVMH — Branding Campaign
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Arabian Oud — Market Entry
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Ecco — PR Campaigns
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Mercedes Benz — Social Media Marketing
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woom Bikes — Market Entry
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European Commission — Marketing Partner
A quick look at how Shanghai Jungle became the China partner for Arabian Oud and developed a structured, multi‑channel market‑entry strategy to establish a strong foundation for future growth in China.
At Shanghai Jungle, we help brands with their representation at trade shows in China, covering everything from design and booth construction to on-site staff and sales follow-up.
Despite recent economic challenges, the Chinese cosmetics market continues to grow, presenting a good opportunity for foreign brands. So, how can foreign brands tap into this market?
Case Studies
Jumping in unprepared is a common, and often costly, mistake. This checklist is designed to help you look inward, prompting critical questions across key areas to gauge whether your business is truly prepared to enter the Chinese market.
How will your business legally operate within China? Choosing the right market entry model is fundamental, impacting everything from your level of control and investment requirements to operational flexibility and regulatory pathways.
This guide provides an expert-level overview for brands operating stores on Tmall and Taobao. It goes into the daily operational routines, critical customer service practices and the key success factors and performance indicators.
Establishing a presence on Tmall, is a significant step towards accessing China's vast consumer market. Prospective sellers must look beyond the potential revenue and understand the financial commitments involved.
Long-term success isn't built on one-time transactions; it relies heavily on customer retention – encouraging shoppers to return again and again. In the unique and demanding Chinese market, one of the most critical factors influencing customer loyalty and retention is the quality of your customer service.
In the West, social media and e-commerce often operate in distinct spheres. You might discover a product on Instagram or Facebook, but completing the purchase usually requires clicking out to a separate online store. In China, however, these have effectively merged.
While building a strong brand presence through owned channels is essential, achieving significant visibility, reaching specific target audiences, and driving conversions necessitates a strategic investment in paid advertising.
Imagine a shopping experience that blends the entertainment of a live show, the interaction of a personal consultation, and the instant gratification of online purchasing – all rolled into one dynamic digital event. This is the reality of livestreaming e-commerce in China.
Chinese consumers heavily rely on recommendations, and influencers play a pivotal role in shaping purchasing decisions. However, the Chinese influencer landscape is nuanced, primarily divided between two key categories: KOLs and KOCs.
Often described as a blend of Instagram and Pinterest with a powerful e-commerce layer, RedNote (小红书 - Xiaohongshu) has carved out a distinct niche focused on lifestyle, product discovery, and authentic user experiences.
As the Chinese counterpart to TikTok, Douyin (抖音) boasts a massive user base, exceeding 730 million monthly active users. But Douyin is far more than just an entertainment platform; it has evolved into a powerful engine for brand discovery, engagement, and crucially, e-commerce sales.
While WeChat dominates as China's essential "super app" for communication and integrated services, Sina Weibo (微博) holds its own as a vital, dynamic platform for trend discovery, and broad-reach marketing. It is often compared to a combination of Twitter and Facebook.
For anyone unfamiliar with China's digital landscape, WeChat (微信 - Wēixìn) might initially appear to be just another messaging app, perhaps China's equivalent of WhatsApp or Facebook Messenger. While it certainly fulfills that function for its staggering user base, it is much more than that.
The prospect of establishing a full legal entity like a Wholly Foreign-Owned Enterprise (WFOE) or Joint Venture (JV) in China can seem daunting. Fortunately, there's a popular and often more accessible route.
Operated by Alibaba Group, these platforms represent a majority share of the country's e-commerce activity. Tmall primarily serves as a B2C platform for official brand stores, while Taobao hosts a wider C2C and small B2C ecosystem. Simply listing your products on these platforms, however, is far from a guarantee of success.
Western brands targeting China's e-commerce market often prioritize joining Tmall, Alibaba's dominant B2C platform. Understanding Tmall requires differentiating between Tmall Classic (Tmall.com) and Tmall Global (Tmall.hk), catering to different sellers.
You've secured your trademark rights in China – a vital first step. Now comes an equally critical challenge: defining how your brand will actually sound and feel to Chinese consumers. Many Western companies mistakenly believe that simply translating their existing brand name and marketing materials into Mandarin is sufficient.
You've assessed your readiness, researched the market, and decided the vast potential of China aligns with your strategic goals. The next step isn't launching a flashy marketing campaign or rushing products onto shelves. It's securing your intellectual property (IP), starting with your trademark.
Getting Started In China
Thinking about selling and marketing in China? We've compiled our 10+ years of experience helping companies in China into a series of guides. Enjoy.
What We Do
We provide end-to-end support for brands and businesses selling in China: digital marketing, e-commerce setup and management, company and trademark registration, trade fair participation, and more.
We operate across all major e-commerce and social media platforms.
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Trademarks
Copyrights
Certification
Company set up
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Market research
Strategy
Chinese name
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Social Media
E-commerce
Influencers
Print
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Tmall, JD, RED, Douyin, WeChat
Offline sales and partnerships
Exhibitions
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Logistics
Accounting
Import
Contact Us
We would love to discuss your project. You can reach us via the form or at info@shanghaijungle.com
Shanghai | Copenhagen | Stuttgart