A European-Owned Agency With a Chinese Team — Built to Help Foreign Brands Sell in China

Yes. We work with brands that already have a China presence — or are just getting started — and need a team to manage their Chinese social media accounts. We handle content creation, publishing, and community management on WeChat, Little Red Book (Xiaohongshu), Douyin, and Weibo. Everything is created natively in Chinese by our Shanghai team — not translated from English. You get a monthly content calendar, regular reporting, and a direct line to the people creating the content.

Yes. Influencer marketing in China can be booked separately from e-commerce or social media management. We identify and vet KOLs and KOCs on Little Red Book (Xiaohongshu), Douyin, Weibo, and WeChat based on your product category, target audience, and budget. We handle the full process: influencer selection, outreach, negotiation, briefing, content review, and performance reporting. Whether it’s a product seeding campaign or a paid collaboration with a top-tier creator, our team manages it end to end from Shanghai.

It depends on which Tmall you mean. Tmall Domestic requires a Chinese entity — either your own, or a local distributor or partner who holds the store on your behalf. Tmall Global is different: it's designed for cross-border e-commerce, so you register using your foreign company, sell from a bonded warehouse in China, and receive payments in your home currency. No Chinese entity needed.

There's a refundable store deposit of around €7,000 — it's your money and gets returned if the store closes. Tmall Global charges an annual fee, typically €5,000–10,000 depending on your category (Tmall Domestic has abolished annual fees). Beyond that, costs are mostly variable: warehouse storage, shipping, sales commission to Tmall, and marketing. Marketing is where the real investment happens — paid ads on the platform, influencer collaborations on Little Red Book (Xiaohongshu) and Douyin, and promotions during key shopping festivals. How much you spend should be planned in line with realistic sales expectations for your category. If a brand reaches profitability within the first year, that's a strong result. Most brands aim for profitability between year one and year three. Returns are very category-dependent, so there's no one-size-fits-all number — but we'll give you a realistic budget in our first conversation.

Opening a store doesn't generate traffic on its own — a new Tmall store has zero organic visibility. Revenue starts when you start marketing: paid ads on the platform, influencer collaborations, and participation in promotions. That's what a proper launch means. With active marketing, most brands see first sales within weeks of going live. Building meaningful, consistent revenue typically takes 6–12 months. Anyone promising faster results at scale is either oversimplifying or selling you a different service.

You can. Many brands do. The common problems: communication gaps when things go wrong, opaque financial reporting, and difficulty enforcing quality standards from thousands of kilometers away. We exist because brands got burned by that approach and wanted a Western layer of accountability.

We're hands-on. Our team does the work directly — we don't outsource important operations to third parties or subcontractors. We're accountable for the results, and we're transparent about how your money is being spent. If you want to speak with our current or past clients to verify that, we're happy to make the introduction.

Yes. Several of our clients came to us after working with other agencies. Usually the store or social media were set up correctly but nobody was actively managing it — no ad spend, no content updates, no promotions calendar. We audit what exists, fix what's broken, and take over operations.

Yes, and you should do it before anything else. China operates on a first-to-file system — whoever registers the trademark first owns it, regardless of who created the brand. We've seen cases where a brand's own name was already registered by someone else in China, which creates expensive legal problems and delays the entire market entry. Trademark registration takes 8–12 months, so file early. We handle the full process.

Yes, and for many categories these platforms are now where product discovery happens. Little Red Book (Xiaohongshu) is where Chinese consumers research brands and read reviews — it functions like a mix of Instagram and Google for product decisions. Douyin (the Chinese version of TikTok) has built-in e-commerce and is growing fast, especially for beauty, food, and lifestyle products. Most brands use these platforms alongside Tmall rather than instead of it: social platforms drive awareness and trust, Tmall converts that into sales.

A China market entry agency handles the full process of launching a foreign brand in the Chinese market — from trademark registration and regulatory compliance to e-commerce store setup on platforms like Tmall and JD, ongoing store operations, digital marketing, and cross-border logistics. The goal is to give brands a revenue-generating China business without building a local team.

A Tmall Partner (TP) agency manages the entire process of selling on Tmall on behalf of a foreign brand. Here is how it typically works:

1. The brand signs a partnership agreement with the TP agency, which applies for and operates the Tmall or Tmall Global flagship store under the brand's name.

2. The agency handles all setup: trademark verification, store application, product listing creation, content localization, and integration with a bonded warehouse or direct shipping logistics.

3. Once the store is live, the agency runs day-to-day operations — inventory management, customer service in Chinese, pricing, and promotions planning around key shopping festivals like 6.18 and Singles' Day.

4. The agency manages all digital marketing: paid ads within the Tmall ecosystem, influencer collaborations on Little Red Book (Xiaohongshu) and Douyin, and ongoing content creation to build the brand's presence with Chinese consumers.

5. The brand receives regular reporting in English — sales data, ad performance, customer feedback, and market insights — while the agency handles everything on the ground in China.