China’s Confectionery and Chocolate Market
China's confectionery and chocolate market has seen significant growth, driven by changing consumer behaviors, a growing middle class, and demand for premium, health-conscious products. Western brands are thriving, making China a key market for global confectionery and chocolate companies.
China's Evolving Pet Dog Market
Many Western perceptions of China's dog market are outdated. We've researched beyond the myths to uncover the reality: a rapidly evolving industry with a growing focus on animal welfare, premium products, and pet companionship. From the rise of pet influencers on Douyin to the increasing demand for high-quality pet healthcare, we explore the true potential of China's dog market.
The Changing Toy Market in China
China is the second-largest market for toys. Here's what you should know to understand the opportunities available for international brands.
How to Pick Influencers That Deliver Results
Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.
Trademarks in China
So, you're looking to enter the Chinese market and need a trademark—here's what you should know.
The Growing Coffee Market in China
Explore the coffee market in China, from evolving consumer preferences to rising coffee culture and learn about instant coffee, capsule machines, RTD trends, and specialty brewing.
Guide to Selling Cosmetics in China
Despite recent economic challenges, the Chinese cosmetics market continues to grow, presenting a good opportunity for foreign brands. So, how can foreign brands tap into this market?
Why Do the Chinese Travel Abroad for Shopping?
The Chinese are known for traveling overseas and spending lavishly on shopping. But why do they do this when they already have access to all the brands and numerous shopping malls in China?
Customized Cosmetics and Supplements in China
Globally, there is growing interest in customized products, especially food supplements and cosmetics. Given China's enormous market, is there potential to offer these products there?
Introduction to Tmall
Tmall is the leading e-commerce platform in China. In this video, we explain how it works, what it looks like, and the differences between Tmall, Taobao, Alibaba, and AliExpress, and more.
Introduction to Douyin
Given that Western social media platforms are inaccessible in China, Chinese consumers rely exclusively on local platforms like Douyin or Little Red Book. So, how can you effectively use Douyin to reach your Chinese customers?
Chinese Counterfeits?
Through our work with various brands, both online and offline, we frequently interact with partners and customers across China. During these interactions, we gain insights into their business models. Here are a few interesting stories.
Camping is Booming in China
The camping and outdoor activities industry in China is booming, presenting a good opportunity for foreign brands selling outdoor, camping, and sports gear to reach Chinese customers. What are the drivers behind this growth, and how can you capitalize on it?
Lie to Me: Our Stand Against Fake and Useless Data
Are your marketing efforts actually delivering the results you're looking for? In China, many, if not most, agencies resort to buying fake engagement numbers to please customers. Why wouldn't they? It's so easy and cheap to do in China. But is this really doing anything for you?
Algorithmic vs. Subscriber Feeds
Many businesses seeking to enter the Chinese market are familiar with WeChat. They've heard about it in the news, from people like Elon Musk praising its super app status, or from marketing agencies highlighting it as the best platform for digital marketing in China. But is WeChat really the right choice for you?
Introduction to: Weibo
Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.
China Market Entry: Key Factors and Strategies
Breaking into the Chinese market is an appealing prospect for any brand. As the world's most populated country, China has become a lucrative destination for selling products. However, entering and thriving in China’s incredibly competitive marketplace can pose unique challenges. Let's dig a little deeper into the frameworks, strategies, and considerations crucial for any brand that contemplates setting up shop In China.
Introduction to: Little Red Book
What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.
Bulletproof Strategy for Tourism Destinations
Wonder how to grow followers on your Chinese social media? Here's our simple strategy for tourism destinations to reliably grow impressions and followers by regular campaigns.
How to Successfully Enter the Chinese Market
The allure of the Chinese marketplace is undeniable. Yet cracking this complex market isn't a walk in the park. Cultural subtleties, intricate regulations, and fierce competition make it a challenging endeavor. So, what's the recipe for success for foreign businesses aiming to make their mark in China? Let's delve into some key strategies and tips.