Breaking into the Chinese market is an appealing prospect for any brand. As the world's most populated country, China has become a lucrative destination for selling products. However, entering and thriving in China’s incredibly competitive marketplace can pose unique challenges. Let's dig a little deeper into the frameworks, strategies, and considerations crucial for any brand that contemplates setting up shop In China.

What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.

Unlock the potential of China's largest marketplace with Tmall Advertising. Navigate platforms like Zhitongche for cost-efficient, targeted ads or use Pinxiaobao for flagship stores to beat out fake sellers. For algorithm-driven reach, Gravity Cube is key. Master these to optimize ROI and sales

Looking to grow your WeChat Official Account's followers? With over a billion monthly active users, WeChat is a powerful social media platform in China. In this article, we'll provide you with practical tips to help you increase your WeChat presence and engagement. From optimizing your account to creating engaging content, we've got you covered.

The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.

Discover how giants like Tmall and JD.com differ from emerging platforms like Xiaohongshu.

Ever wonder how the Chinese type the Chinese characters using the standard alphabet? Johnny Harris made an excellent video about this, have a look.

Tmall and JD.com are the two most dominant e-commerce platforms in China. Together, they account for 85% of China’s e-commerce market. It then comes as no surprise that every company serious about selling to Chinese consumers should consider opening their store on either or both of the platforms.

Unlike the standard Tmall and JD.com, cross border platforms Tmall Global and JD Worldwide allow companies to open own store and sell to China using their foreign business license. This makes it an attractive choice for many foreign brands. However, opening cross border stores is a complex project. This guide will explain all the requirements and necessary steps.

WeChat is China’s #1 social media network, used by 1.1 billion users in China alone. This guide will help you better understand how it works and how to use it to promote your brand in China.

Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.

Watch the recording of a seminar jointly organized by the Austrian chamber of commerce and Shanghai Jungle on the topic of WeChat for business.