LVMH and Shanghai Jungle collaboration — PR campaign and video production
Case Study

LVMH

PR campaign and video production for the world's leading luxury goods group — a year-long collaboration coordinated between Shanghai and Paris.

Industry: Luxury Goods Client HQ: Paris, France Duration: 1 Year Status: Delivered
Project Facts
Client
LVMH
Industry
Luxury Goods Conglomerate
Scope
PR Campaign, Video Production
Duration
1 Year
Coordination
Shanghai & Paris
Classification
Confidential

A year-long PR and production partnership with the world's leading luxury group

LVMH — Moët Hennessy Louis Vuitton — is the global leader in luxury goods, home to over 75 prestigious brands including Louis Vuitton, Dior, Fendi, Bulgari, Hennessy, and Moët & Chandon. With revenues exceeding €86 billion and a presence across fashion, wine & spirits, perfumes, watches, and retail, LVMH represents the pinnacle of the luxury industry.

Shanghai Jungle was engaged to develop and deliver a PR campaign supported by professional video production — a project that required close coordination between our team and LVMH's operations in France over the course of one full year.

PR Campaign Video Production Creative Direction Cross-Border Coordination
The Project
Working with the world's most prestigious luxury conglomerate demands precision at every level — from concept and scripting to production quality and brand alignment.

Shanghai Jungle managed the full production lifecycle of this project — concept development, creative direction, filming, post-production, and final delivery. Our team coordinated directly with LVMH's team in France, aligning on brand standards, creative vision, and delivery timelines across time zones and continents.

The project spanned one full year from initial briefing through final delivery, reflecting the depth and complexity of producing content that meets the standards of the world's leading luxury group.

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Client Confidentiality

Due to the nature of our partnership with LVMH, we are unable to share detailed project specifics, deliverables, or campaign materials publicly. This case study provides a high-level overview of the collaboration. For qualified inquiries about our work with luxury and premium brands, please contact us directly.

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