Introduction to: Weibo
Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.
Introduction to: Little Red Book
What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.
Bulletproof Strategy for Tourism Destinations
Wonder how to grow followers on your Chinese social media? Here's our simple strategy for tourism destinations to reliably grow impressions and followers by regular campaigns.
How To Promote WeChat Accounts And Gain Followers?
Looking to grow your WeChat Official Account's followers? With over a billion monthly active users, WeChat is a powerful social media platform in China. In this article, we'll provide you with practical tips to help you increase your WeChat presence and engagement. From optimizing your account to creating engaging content, we've got you covered.
Livestream eCommerce Thrives in China
The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.
Navigating China's E-commerce Landscape
Discover how giants like Tmall and JD.com differ from emerging platforms like Xiaohongshu.
KOL Marketing in China
Key Opinion Leaders (KOLs) are experts in specific domains whose opinions or reviews can sway consumer decisions in China's digital landscape.
WeChat Marketing Excellence: Case Studies from Top Companies
The sweeping digitalization of the world has revamped marketing strategies across industries. Innovations in technology and social media platforms, such as WeChat, have granted companies the ability to boost their visibility and create more captivating marketing campaigns — driving sales and nurturing customer loyalty. This article deep-dives into the successful WeChat marketing strategies implemented by various prominent brands, underscoring the contribution of WeChat’s unique features in the evolution of marketing strategies.
How To Open Tmall And JD.com Stores In China
Tmall and JD.com are the two most dominant e-commerce platforms in China. Together, they account for 85% of China’s e-commerce market. It then comes as no surprise that every company serious about selling to Chinese consumers should consider opening their store on either or both of the platforms.
How To Open Cross Border Tmall and JD.com Stores
Unlike the standard Tmall and JD.com, cross border platforms Tmall Global and JD Worldwide allow companies to open own store and sell to China using their foreign business license. This makes it an attractive choice for many foreign brands. However, opening cross border stores is a complex project. This guide will explain all the requirements and necessary steps.
What Is WeChat?
WeChat is China’s #1 social media network, used by 1.1 billion users in China alone. This guide will help you better understand how it works and how to use it to promote your brand in China.
Influencer Marketing
Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.
Video: WeChat For Business
Watch the recording of a seminar jointly organized by the Austrian chamber of commerce and Shanghai Jungle on the topic of WeChat for business.
How To Open An Official WeChat Account
Having an official WeChat account is a must-have for any company serious about communicating with their Chinese target group. Opening such an account is not as straight forward as you might think. This guide will help you understand the most important aspects of official WeChat accounts.
WeChat Mini Programs
WeChat Mini Programs (also know as Mini Apps) are multi-platform Android and iOS compatible apps living within WeChat. These apps do not need to be purchased, downloaded and installed - instead they work more like H5 websites with added functionality.
Best Design Practices for WeChat Mini Programs
WeChat, with its profound ecosystem and user base, has become an essential platform for businesses in China and abroad. Of particular importance are WeChat Mini Programs, lightweight, fast-loading apps that exist within WeChat, offering businesses a notable presence on the platform. Let's explore some best design practices that optimize the user experience and performance of WeChat Mini Programs.
What Is Little Red Book?
Little Red Book is together with WeChat the most important social media platform in China. When it comes to luxury products, there is no match for Little Red Book. Read our intro guide to find out if it’s the right platform for you.
Innovations in Mobile Marketing: The Synergic Pairing of WeChat and Coca-Cola
Picture a world where consumers freely connect and communicate with their favorite brands on an intimate and convenient platform. It is sleek, technologically savvy and a haven of targeted advertisements or discounts. Take a peek into the remarkable partnership between WeChat, a leading Chinese social media giant, and Coca-Cola, the world-renowned beverage company.