Representation at Trade Shows in China

Market EntryMarketingTrade Show
Written By Marek Matura

Here at the CIFF Shanghai trade show, representing Graccioza. It's important to remember - just showing up to a trade show in China isn't enough.

Make sure to:

  • Place your booth in the main hall and make it look appealing. A cheap booth in a remote corner will hurt your branding.

  • Ensure you have clear branding and materials that visitors can take home.

  • Have a team ready to engage with every visitor.

  • Follow up after the fair with information in Chinese.

  • Invite VIPs, photographers, and bloggers.

Trade fairs should be done right, or not at all.

At Shanghai Jungle we handle the entire process. Get in touch to learn more.

Marek Matura
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