China Market
Guides
Practical, detailed guides written by our team in Shanghai — covering Tmall costs and store setup, supplement regulations, distributor pitfalls, and everything else foreign brands need to know before entering China.
China Market Entry Checklist
Everything on one page — the 10-step checklist, entry model comparison, platform breakdown, and links to every resource you need.
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China Market Entry FAQ
The most common questions foreign brands ask before entering China — covering timelines, costs, legal structures, and platform options.
Distributor vs. First-Party Presence
Why most distributors fail foreign brands in China, when a first-party presence makes more sense, and how to evaluate the trade-offs.
How Much Does Tmall Cost?
A full breakdown of Tmall deposits, annual fees, commission rates, service charges, and the hidden costs most guides don’t mention.
How to Set Up a Tmall Store
The full process from application to first sale — including documentation, approval timelines, store design, and common pitfalls.
Which Categories Sell Best on Tmall Global?
A strategic evaluation of all 10 major import categories — with competitive analysis, growth data, and recommendations for foreign brands.
How to Choose a Tmall Partner
What to look for, what to avoid, and the questions that actually matter when selecting a Tmall Partner (TP).
How to Sell Supplements on Tmall Global
A step-by-step cross-border guide for foreign supplement brands — from product eligibility to bonded warehouse logistics.
Health Supplement Regulations in China
CBEC vs. domestic registration, Blue Hat requirements, NMPA filing, and what’s actually required to sell supplements legally.
China Health Supplements Market Analysis
A detailed Tmall category analysis across 16,000+ listings and 58+ product areas — covering sales signals, price bands, claims, product forms, and foreign-brand benchmarks.
AI-Powered China Marketing
How AI tools are changing the way foreign brands approach China marketing — from content creation to campaign optimization.
Written from the inside, not the outside
Every guide on this page is written by our team in Shanghai — the same people who run stores, manage campaigns, and handle operations for foreign brands every day. This isn’t research. It’s what we do.
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