Everything you need to enter China
Guides, checklists, entry models, platform breakdowns, and industry-specific insights — all built on our experience helping foreign brands launch in China since 2013.
Talk to Our TeamChina market entry checklist
The critical steps every foreign brand should complete before selling in China. Missing any of these creates delays, legal exposure, or wasted budget.
How to enter the China market
The entry model you choose shapes everything — cost, timeline, regulatory burden, and control. Most foreign brands start with cross-border.
What we handle
Every aspect of China market entry — from initial trademark filing to ongoing daily operations.
Trademark Registration & IP Protection
Direct CNIPA filing, Chinese name development, defensive registration, and dispute resolution. The first step of every engagement.
Read guide →China Influencer Marketing
KOL and KOC campaign strategy, platform-by-platform breakdown, and how influencer marketing drives sales for foreign brands.
Read guide →B2B Marketing in China
WeChat, Baidu, trade shows, and PR strategies for B2B brands building a presence in the Chinese market.
Read guide →Tourism Marketing
How to reach Chinese outbound tourists through Ctrip, Little Red Book (Xiaohongshu), Douyin, and WeChat.
Read guide →E-Commerce Services
Full e-commerce management across Tmall, Tmall Global, JD, and Douyin — store setup, daily operations, advertising, and logistics.
Learn more →China Operations
Day-to-day China operations — logistics, warehousing, customer service, regulatory compliance, and fulfillment management.
Learn more →All Services Overview
The full scope of what Shanghai Jungle provides — from e-commerce operations and store design to trademarks and logistics.
View all services →China Market Entry FAQ
Answers to the questions foreign brands ask most often about entering China — costs, timelines, regulations, platforms, and more.
Read FAQ →Chinese digital platforms
Deep dives into every major Chinese platform — how they work, who uses them, and how foreign brands should approach each one.
Tmall vs JD
Side-by-side comparison of China's two largest e-commerce platforms. Which one fits your brand?
Compare →Little Red Book (Xiaohongshu)
The platform where Chinese consumers discover new brands. How to build presence and drive sales.
Read guide →Douyin Marketing
Short video, live streaming, and in-app commerce. How foreign brands sell through China's TikTok.
Read guide →WeChat & Mini Programs
CRM, private traffic, Mini Programs, and content marketing through China's super app.
Read guide →Weibo Marketing
Brand announcements, trending topics, and celebrity endorsements on China's public social platform.
Read guide →Tmall Partner (TP) Agency
What it means to be an official Tmall Partner and how we manage stores on behalf of foreign brands.
Learn more →What Is Tmall?
A complete introduction to China's largest B2C e-commerce platform — how it works, store types, fees, and what it takes to sell.
Read guide →What Is JD.com?
A complete introduction to China's second-largest e-commerce platform and largest direct-sales retailer.
Read guide →Selling in China by industry
Industry-specific guides covering market size, regulations, competitive landscape, and entry strategy for foreign brands.
Cosmetics & Beauty
NMPA requirements, cross-border advantages, key platforms, and what's working for foreign beauty brands in China.
Read guide →Perfume & Fragrance
China's fast-growing niche fragrance market — how foreign brands are capturing the shift from mass to artisan scents.
Read guide →Health Supplements
Blue Hat registration, CBEC positive list, high-growth categories, and why cross-border is the preferred entry model.
Read guide →Pet Care
China's booming pet market — premiumization trends, platform dynamics, and how foreign pet brands are gaining share.
Read guide →Mother & Baby
Trust-driven purchasing, premium imported products, and the regulatory landscape for baby food and care products.
Read guide →Consumer Goods, Home & Fashion
The expanding premium segment in home goods and fashion — how foreign lifestyle brands are finding their audience.
Read guide →Outdoor Sports & Bikes
The outdoor and cycling boom in China — from hiking gear to road bikes, how foreign brands are entering a fast-growing category.
Read guide →China market entry by country
Tailored guides for brands from specific regions — covering what makes your country's brands unique in the Chinese market.
China Market Entry for German Brands
How German engineering, quality, and brand heritage translate into strong positioning in the Chinese market.
Read guide →Scandinavian Brands Entering China
Nordic design, sustainability, and the growing Chinese appetite for Scandinavian lifestyle products.
Read guide →Deep dives
In-depth guides on specific topics — from Tmall costs and store setup to entry model comparisons and regulatory frameworks.
Distributor vs. First-Party Presence
Why most distributors fail foreign brands in China, and when to take direct control of your market entry.
Read guide →How to Sell Supplements on Tmall Global
A complete cross-border guide to selling health supplements through Tmall Global — from product registration to store setup.
Read guide →Health Supplement Regulations
CBEC vs. domestic registration — the regulatory landscape for selling health supplements in China.
Read guide →How Much Does Tmall Cost?
A full breakdown of fees, deposits, and hidden costs for selling on Tmall and Tmall Global.
Read guide →How to Choose a Tmall Partner
What to look for, what to avoid, and the questions that matter when selecting a TP agency.
Read guide →How to Set Up a Tmall Store
The full process from application to first sale — what to prepare, what to expect, and how long it takes.
Read guide →Client work
Real results from real brands. How we helped foreign companies enter and grow in the China market.
Arabian Oud
China market entry for the world's largest Arabian fragrance brand — Tmall Global store launch and social media strategy.
Read case study →Graccioza
Tmall Global entry for a Portuguese premium home textiles brand — store setup, content localization, and launch campaign.
Read case study →Kores
China market entry for a European stationery and office supplies brand — cross-border e-commerce strategy and execution.
Read case study →LVMH
PR campaign and video production for the world's leading luxury group — content creation and media distribution across Chinese platforms.
Read case study →BMW
WeChat operations and PR content for BMW China — official account management, content strategy, and campaign execution.
Read case study →woom Bikes
China market entry for a premium Austrian children's bike brand — cross-border e-commerce and social media launch.
Read case study →Ready to start?
Tell us about your brand and product. We will assess your China market fit and recommend a realistic entry path — no obligation.
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