About Shanghai Jungle

European ownership.
Chinese execution.

A fully transparent, European-owned China market entry agency — operating on the ground in Shanghai since 2013.

Shanghai • Copenhagen • Stuttgart Est. 2013
Our mission

Giving foreign brands the operations, strategy, and local team to succeed in China

For most brands, China is a black box — valuable but mysterious and difficult to navigate. Getting it right requires local knowledge, operational capability, and a partner you can trust. That’s where we come in.

Book a discovery call
What we do

End-to-end China operations under one roof

We run your China business day to day.

E-Commerce Operations

Tmall, Tmall Global, JD, Douyin Store — store setup, product listings, daily management, customer service, and promotions.

Social Media & Content

Native content creation and publishing on WeChat, Little Red Book (Xiaohongshu), Douyin, and Weibo. Strategy, copywriting, and community management.

Influencer & KOL Marketing

KOL and KOC sourcing, campaign planning, seeding, and performance tracking across Little Red Book (Xiaohongshu), Douyin, and Weibo.

Import, Logistics & Compliance

Cross-border and general trade import, bonded warehouse management, CFDA registration, and product compliance.

Trademark & IP Protection

China trademark filing, monitoring, and enforcement. First-to-file protection before market entry.

Localization & Design

Product naming, packaging adaptation, store design, campaign visuals, and video production for the Chinese market.

Tmall Little Red Book Douyin JD WeChat Weibo
Our story
Marek Matura and Alexander Schultz — Founders of Shanghai Jungle
Shanghai Jungle

Marek Matura & Alexander Schultz

Western consultancies couldn’t execute. Chinese agencies couldn’t communicate. There was no third option — so we built it.

We saw a gap in the market. No single partner was offering foreign brands everything they needed to succeed in China — e-commerce, social media, logistics, compliance, content, and reporting — all under one roof, with full transparency.

Since 2013, we’ve evolved the agency to cover every aspect of China market entry, sales, and marketing. What started as a focused e-commerce operation has grown into a full-service partner that runs stores, manages social channels, coordinates logistics, handles compliance, creates content, and reports back in your language, on your schedule.

From entry to growth

The numbers behind Shanghai Jungle

12
+
years operating on the ground in China
100
+
foreign brands served across Europe and Asia
8
+
Chinese platforms managed daily
3
locations
Shanghai • Copenhagen • Stuttgart
Our clients

Brands that trust us

From luxury and automotive to outdoor sports and cosmetics.

BMW LVMH Pandora Mercedes-Benz UnionPay Arabian Oud Ecco woom
Our approach

The third option nobody else built

Western consultancies do strategy. Chinese agencies do execution. We built one company that does both.

Option A

Chinese Agency

Fast on the ground. But when things break, communication breaks down first.

  • Local execution speed
  • × Opaque reporting
  • × Communication gaps
  • × Unclear financials
Option B

Western Consultancy

Great strategy decks. But someone else still has to execute.

  • Clear communication
  • Good strategy
  • × No execution
  • × Very expensive
Our leadership

Meet the team

Senior team members with direct China experience, working with every client personally.

Marek Matura

Marek Matura

CEO

12+ years in China. Former Fortune 50. Splits time between Europe and Shanghai, overseeing client strategy and project delivery.

LinkedIn →
Alexander Schultz

Alexander Schultz

Strategic Planner

Former Danish diplomat in China. Years of helping Nordic brands navigate the Chinese market before starting Shanghai Jungle.

Nora Liu

Nora Liu

Marketing Manager
Shanghai

Runs campaigns across Tmall, WeChat, Little Red Book (Xiaohongshu), and Douyin. Platform-native strategy.

Kentro Gui

Kentro Gui

Operations Manager
Shanghai

Day-to-day e-commerce ops: store management, inventory, customer service, and fulfillment logistics.

Noemi Zhang

Noemi Zhang

Social Media Manager
Shanghai

Creates Chinese social content for WeChat, Little Red Book (Xiaohongshu), Douyin, and Weibo natively.

Luna Zhang

Luna Zhang

Account Manager
Shanghai

End-to-end client operations: e-commerce, social media, logistics, and distributor relationships.

Fangxin Lin

Fangxin Lin

Sales Manager
Madrid

Manages client relationships across Europe and bridges brand teams with Shanghai operations.

Boris Kuznetsov

Boris Kuznetsov

Business Development
Europe

Works with prospective clients on market entry planning across European and Asian business cultures.

Our clients

Brands that trust us

From luxury and automotive to outdoor sports and cosmetics.

BMW LVMH Pandora Mercedes-Benz UnionPay Arabian Oud Ecco woom
How we work

First call to live operations

Whether you’re entering for the first time or fixing what isn’t working, most brands go from first call to live store in under four months.

“We want to enter China but don’t know where to start.”

You’ve identified China as a priority market but don’t have a team on the ground. We handle everything from trademark filing to live store operations.

“We’re already in China but it’s not working.”

Sales are flat, communication is broken, or you’ve lost visibility. We audit what exists and take over with full transparency.

1

Discovery Call

30-minute conversation about your brand and China goals. No pitch deck — just an honest assessment of whether China makes sense right now.

2

Market Assessment

Competitor pricing, consumer reviews, regulatory requirements, and realistic sales expectations across relevant platforms.

3

Setup & Launch

Trademark filing, store application, product listing, content localization, logistics setup. Our Shanghai team handles everything.

4

Ongoing Operations

Daily store management, customer service, ad campaigns, promotions calendar, monthly English reporting.

Client words

What they say about working with us

“Shanghai Jungle managed our PR campaign and video production from start to finish — the quality exceeded our expectations.”
Marketing Manager
LVMH
“A reliable partner who manages our Tmall store, influencer campaigns, and daily operations — and actually understands our brand.”
Marketing Manager
Arabian Oud
“Shanghai Jungle has been our gateway to the Chinese market, setting up our e-commerce and social media channels.”
Account Manager
woom Bikes
“Over five years, Shanghai Jungle launched our WeChat, executed PR campaigns, and managed our product launches.”
Sales & Comms Manager
BMW
“Outstanding work from launching our channels to growing offline sales and managing our overall China presence.”
CEO
Sorema
“Shanghai Jungle’s understanding of Chinese travelers in Europe was key to the success of our PR campaigns.”
B2B Manager
UnionPay
Our values

Six rules we actually follow

Not corporate values on a poster. The rules we use to make decisions every day — including the uncomfortable ones.

Radical Transparency

You see what we spend, what we do, and what the results are. Full backend access, clear financials, no hidden fees.

Honest Assessment

We’ll tell you upfront if China isn’t the right market for your brand right now — even if it means losing the project.

Ownership, Not Outsourcing

Our team does the work directly. We don’t outsource store operations, content creation, or customer service.

Long-Term Partnerships

Our average client engagement runs for years, not months. Several clients have been with us since 2015.

Brand First

You own every store account, every trademark, every piece of data. If you leave, everything stays with you.

No Vanity Metrics

We report on GMV, conversion rate, ad spend ROI, and customer acquisition cost. Not follower counts.

Our offices

Three cities. One team.

Shanghai

Shanghai

Headquarters & Operations

Daily e-commerce ops, content creation, customer service, logistics, and platform management. Mon–Fri, 9 AM – 6 PM CST.

Copenhagen

Copenhagen

Nordic & Northern Europe

Strategic planning and client management for Nordic and Northern European brands. Mon–Fri, 9 AM – 6 PM CET.

Stuttgart

Stuttgart

Global Client Management

Client management for brands worldwide. English communication. Mon–Fri, 9 AM – 6 PM CET.

FAQ

Questions we hear most

If yours isn’t here, book a call — we don’t gatekeep information. Book a call or send us an email.

We do outsource where it makes sense — warehousing, customs clearance, last-mile delivery. But the important parts — strategy, store operations, content creation, customer service, reporting — are all done by our team directly. Full financial transparency. One point of contact.

You can. The common problems: communication gaps, opaque financials, and difficulty enforcing quality from 8,000 km away. We exist because brands got burned and wanted Western accountability with local execution.

Yes. Several clients came to us after working with other agencies. We audit what exists, fix what’s broken, and take over operations with full transparency.

Yes, and before anything else. China is first-to-file — whoever registers first owns it. Registration takes 8–12 months. We handle the full process.

Cosmetics and skincare, health supplements, fragrance, premium F&B, pet care, mother and baby, outdoor sports, and consumer goods.

Yes. We manage Chinese social media for brands, organizations, and institutions — whether or not they already have a presence in China. Content creation, publishing, and community management on WeChat, Little Red Book (Xiaohongshu), Douyin, and Weibo.