Livestreaming on RedNotes in China

This livestream was conducted for one of our customers in collaboration with a streamer on RedNotes. The livestream lasted over 6 hours, with our brand segment lasting approximately 15 minutes. During this time, the product was introduced in detail using materials we provided, and viewers asked specific questions that the streamer answered live. Viewers could then purchase the products at a discount. After the livestream, the recording and discounts disappeared within a set time, creating a sense of urgency to buy as soon as possible.

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KOL Marketing for Perfume