Weibo Marketing
While WeChat dominates as China's essential "super app" for communication and integrated services, Sina Weibo (微博) holds its own as a vital, dynamic platform for trend discovery, and broad-reach marketing. It is often compared to a combination of Twitter and Facebook.
Why WeChat is More Than Just Chat
For anyone unfamiliar with China's digital landscape, WeChat (微信 - Wēixìn) might initially appear to be just another messaging app, perhaps China's equivalent of WhatsApp or Facebook Messenger. While it certainly fulfills that function for its staggering user base, it is much more than that.
Selling to China Without a Local Entity
The prospect of establishing a full legal entity like a Wholly Foreign-Owned Enterprise (WFOE) or Joint Venture (JV) in China can seem daunting. Fortunately, there's a popular and often more accessible route.
Tmall and Taobao: Essential Setup
Operated by Alibaba Group, these platforms represent a majority share of the country's e-commerce activity. Tmall primarily serves as a B2C platform for official brand stores, while Taobao hosts a wider C2C and small B2C ecosystem. Simply listing your products on these platforms, however, is far from a guarantee of success.
Creating a Resonant Chinese Brand Name
You've secured your trademark rights in China – a vital first step. Now comes an equally critical challenge: defining how your brand will actually sound and feel to Chinese consumers. Many Western companies mistakenly believe that simply translating their existing brand name and marketing materials into Mandarin is sufficient.
Why Trademark Registration in China is Non-Negotiable
You've assessed your readiness, researched the market, and decided the vast potential of China aligns with your strategic goals. The next step isn't launching a flashy marketing campaign or rushing products onto shelves. It's securing your intellectual property (IP), starting with your trademark.
Why Western Brands Need Chinese Names
Western brands need more than their original names to succeed in China. Why? Chinese uses thousands of characters instead of an alphabet, completely changing how consumers read and remember text.
China’s Confectionery and Chocolate Market
China's confectionery and chocolate market has seen significant growth, driven by changing consumer behaviors, a growing middle class, and demand for premium, health-conscious products. Western brands are thriving, making China a key market for global confectionery and chocolate companies.
China's Evolving Pet Dog Market
Many Western perceptions of China's dog market are outdated. We've researched beyond the myths to uncover the reality: a rapidly evolving industry with a growing focus on animal welfare, premium products, and pet companionship. From the rise of pet influencers on Douyin to the increasing demand for high-quality pet healthcare, we explore the true potential of China's dog market.
The Changing Toy Market in China
China is the second-largest market for toys. Here's what you should know to understand the opportunities available for international brands.
How to Pick Influencers That Deliver Results
Online influencers are the best way to promote your brand to Chinese customers - but only if done right. This guide will help you find KOLs that will deliver results.
Trademarks in China
So, you're looking to enter the Chinese market and need a trademark—here's what you should know.
The Growing Coffee Market in China
Explore the coffee market in China, from evolving consumer preferences to rising coffee culture and learn about instant coffee, capsule machines, RTD trends, and specialty brewing.
Guide to Selling Cosmetics in China
Despite recent economic challenges, the Chinese cosmetics market continues to grow, presenting a good opportunity for foreign brands. So, how can foreign brands tap into this market?
Why Do the Chinese Travel Abroad for Shopping?
The Chinese are known for traveling overseas and spending lavishly on shopping. But why do they do this when they already have access to all the brands and numerous shopping malls in China?
Customized Cosmetics and Supplements in China
Globally, there is growing interest in customized products, especially food supplements and cosmetics. Given China's enormous market, is there potential to offer these products there?
Introduction to Tmall
Tmall is the leading e-commerce platform in China. In this video, we explain how it works, what it looks like, and the differences between Tmall, Taobao, Alibaba, and AliExpress, and more.
Introduction to Douyin
Given that Western social media platforms are inaccessible in China, Chinese consumers rely exclusively on local platforms like Douyin or Little Red Book. So, how can you effectively use Douyin to reach your Chinese customers?
Chinese Counterfeits?
Through our work with various brands, both online and offline, we frequently interact with partners and customers across China. During these interactions, we gain insights into their business models. Here are a few interesting stories.