ENTER

Resource Hub

Everything You Need to Enter China

Guides, checklists, entry models, platform breakdowns, and industry-specific insights — all built on our experience helping foreign brands launch in China since 2013.

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Before You Start

China market entry checklist

The critical steps every foreign brand should complete before selling in China. Missing any of these creates delays, legal exposure, or wasted budget.

10 Steps

Register your trademark in China

China is first-to-file. File before any public activity. Trademark guide →

Develop a Chinese brand name

Not a translation — a name that works in Mandarin, sounds natural, and is clear for registration. Naming process →

Choose your entry model

Cross-border, WFOE, or distributor — each shapes your cost structure and timeline. Compare models →

Select your platform(s)

Tmall Global, JD Worldwide, Douyin, or a combination. Platform guide →

Check regulatory requirements

NMPA for cosmetics, Blue Hat for health supplements, CFDA for food. Cross-border bypasses most requirements.

Set up logistics and warehousing

Bonded warehouse for cross-border, domestic warehousing for WFOE. 1-3 day delivery expected.

Plan your social media presence

Little Red Book (Xiaohongshu), WeChat, Douyin, Weibo — at minimum. Platform breakdown →

Build an influencer seeding plan

KOL + KOC campaigns are the main driver of sales for new brands. Influencer marketing →

Localize your pricing strategy

Account for cross-border tax (~9.1%), platform commissions (2-5%), and competitive pricing in your category.

Set realistic Year 1 expectations

Year one is an investment year. Marketing spend often matches or exceeds initial revenue. Plan for multi-year growth.

Entry Models

How to enter the China market

The entry model you choose shapes everything — cost, timeline, regulatory burden, and control. Most foreign brands start with cross-border.

Most Common

Cross-Border + Agency

Sell via Tmall Global or JD Worldwide with a Tmall Partner managing operations. No Chinese entity required. Fastest path to market.

EntityNot required

Timeline6-12 weeks

ControlFull

WFOE (Domestic)

Establish a Chinese legal entity for full domestic market access. Sell through Tmall Classic, JD, and offline retail. Maximum control, highest investment.

EntityRequired

Timeline3-12 months

ControlFull

Distributor

A Chinese distributor imports and sells your products. Fastest for offline, but you give up control over pricing, positioning, and brand experience.

EntityNot required

TimelineVaries

ControlLow

Full entry model comparison →

Services & Strategy

What we handle

Every aspect of China market entry — from initial trademark filing to ongoing daily operations.

China Market Entry Services

End-to-end market entry — strategy, e-commerce, social media, influencer marketing, logistics, and daily operations. The complete overview of how we take brands from zero to revenue in China.

E-Commerce Social Media Logistics Operations

Founded in Shanghai

Companies Served

Research to Launch

Scope Operations

Trademark Registration & IP Protection

Direct CNIPA filing, Chinese name development, defensive registration, and dispute resolution. The first step of every engagement.

China Influencer Marketing

KOL and KOC campaign strategy, platform-by-platform breakdown, and how influencer marketing drives sales for foreign brands.

B2B Marketing in China

WeChat, Baidu, trade shows, and PR strategies for B2B brands building a presence in the Chinese market.

Tourism Marketing

How to reach Chinese outbound tourists through Ctrip, Little Red Book (Xiaohongshu), Douyin, and WeChat. Attract Chinese visitors to your destination or venue.

All Services Overview

The full scope of what Shanghai Jungle provides — from e-commerce operations and store design to trademarks and logistics.

View all services →

China Market Entry FAQ

Answers to the questions foreign brands ask most often about entering China — costs, timelines, regulations, platforms, and more.

Platforms & Channels

Chinese digital platforms

Deep dives into every major Chinese platform — how they work, who uses them, and how foreign brands should approach each one.

Chinese Digital Platforms: The Complete Guide

A comprehensive overview of China's digital ecosystem — Tmall, JD, Douyin, Little Red Book (Xiaohongshu), WeChat, and Weibo. How each platform fits into a foreign brand's China strategy.

E-Commerce Social Content CRM

Platforms Covered

Side-by-side comparison of China's two largest e-commerce platforms. Which one fits your brand?

Little Red Book (Xiaohongshu)

The platform where Chinese consumers discover new brands. How to build presence and drive sales.

Douyin Marketing

Short video, live streaming, and in-app commerce. How foreign brands sell through China's TikTok.

WeChat & Mini Programs

CRM, private traffic, Mini Programs, and content marketing through China's super app.

Weibo Marketing

Brand announcements, trending topics, and celebrity endorsements on China's public social platform.

Tmall Partner (TP) Agency

What it means to be an official Tmall Partner and how we manage stores on behalf of foreign brands.

Industry Guides

Selling in China by industry

Industry-specific guides covering market size, regulations, competitive landscape, and entry strategy for foreign brands.

Cosmetics & Beauty

NMPA requirements, cross-border advantages, key platforms, and what's working for foreign beauty brands in China.

Perfume & Fragrance

China's fast-growing niche fragrance market — how foreign brands are capturing the shift from mass to artisan scents.

Health Supplements

Blue Hat registration, CBEC positive list, high-growth categories, and why cross-border is the preferred entry model.

China's booming pet market — premiumization trends, platform dynamics, and how foreign pet brands are gaining share.

Trust-driven purchasing, premium imported products, and the regulatory landscape for baby food and care products.

Consumer Goods, Home & Fashion

The expanding premium segment in home goods and fashion — how foreign lifestyle brands are finding their audience.

Outdoor Sports & Bikes

The outdoor and cycling boom in China — from hiking gear to road bikes, how foreign brands are entering a fast-growing category.

Country Guides

China market entry by country

Tailored guides for brands from specific regions — covering what makes your country's brands unique in the Chinese market.

China Market Entry for German Brands

How German engineering, quality, and brand heritage translate into strong positioning in the Chinese market.

Scandinavian Brands Entering China

Nordic design, sustainability, and the growing Chinese appetite for Scandinavian lifestyle products.

Ready to start?

Tell us about your brand and product. We will assess your China market fit and recommend a realistic entry path — no obligation.

Schedule a Call

Official Tmall Partner Agency