Arabian Oud
China’s perfume market is expanding faster than most other consumer categories, driven by younger shoppers and growing demand for international brands. European and Middle Eastern perfume houses—known for craftsmanship, heritage, and distinctive scent profiles—are increasingly seeking to enter this market.
Arabian Oud, a global fragrance leader with over 1,200 standalone stores worldwide, including flagships in New York (Manhattan), Paris (Champs‑Élysées), and London (Oxford Street), partnered with Shanghai Jungle to establish its foundations in China.
Shanghai Jungle serves as the brand’s China partner, focusing on the operational groundwork required for sustainable long‑term growth. As with any early‑stage China launch, sales performance is shaped by many external factors: market education, competition, platform algorithms, consumer familiarity, logistics, and macro trends. Our focus is on building the structure, visibility, and data needed for scalable growth—not short‑term sales spikes.
Tmall Global: The Foundation of Cross‑Border Sales in China
A Tmall Global flagship store is typically the first commercial step for international perfume brands entering China. It enables immediate sales without full product registration.
Key advantages include:
No Chinese cosmetics certification required for cross‑border sales
Faster market testing and early consumer feedback
Lower regulatory barrier compared to domestic selling
However, opening a Tmall Global flagship is a complex process requiring brand verification, documentation, logistics planning, and technical onboarding. The setup usually takes 1–3 months.
All cross‑border products are shipped into a bonded warehouse, which allows faster delivery while staying under cross‑border regulations.
Shanghai Jungle manages the full Tmall Global operation, including:
Store design and platform‑optimized visuals
Customer‑service operations
Daily sales management
Paid advertising strategy and execution
UGC sourcing and on‑platform content adaptation
Our role is to build the operational and commercial structure required for long‑term scaling.
Influencer Marketing and Livestreaming for Cross‑Border Growth
Perfume discovery in China is driven by RED Little Red Book (Xiaohongshu) and Douyin creators, livestreamers. Shanghai Jungle manages the entire influencer workflow:
Videos optimized for algorithmic reach
Livestream collaborations with creators who convert well for fragrance
Seeding to maintain consistent exposure
Shipment coordination and content direction
ROI‑focused testing of creators at different tiers
Visibility across these channels is essential because they directly influence Tmall Global traffic and conversion. Impact builds gradually as awareness grows and algorithms learn which users engage with the brand.
Market Research and Focus Groups
To ensure localized decision‑making, Shanghai Jungle conducted structured research and focus groups with Chinese perfume consumers. Insights informed:
Preferred scent directions
Price sensitivity
Packaging expectations
Perception of Middle Eastern brands
Competitive positioning
Trade Show Representation
Shanghai Jungle supports Arabian Oud at key trade fairs in China, strengthening the brand’s reputation with distributors, retailers, and industry media. Trade shows provide meaningful feedback from both professionals and consumers.
Arabian Oud at Cosmoprof Hong Kong
What This Case Means for Perfume Brands
Shanghai Jungle has supported Western perfume brands since 2013, offering:
Cross‑border e‑commerce expertise
Tmall Global setup and operations
Influencer, seeding, and livestreaming capabilities
Localized messaging and content creation
Research‑driven decision frameworks
On‑the‑ground execution without intermediaries
Offline sales and distributor management
China is a long‑term growth market where sustained visibility and brand understanding matter more than initial sales numbers. Shanghai Jungle provides the structure and strategy needed to make this possible.
We also support perfume brands in obtaining the required Chinese cosmetics certification for domestic (onshore) sales and assist with opening physical retail locations in China’s leading luxury malls as part of long‑term expansion.
Shanghai Jungle works directly with premium fragrance houses worldwide. To explore your market potential or build your China entry plan, contact us anytime.