Arabian Oud China Market Entry
China’s perfume market is expanding faster than almost any other consumer category. Younger shoppers, rising fragrance literacy, and strong demand for international brands are driving rapid growth. For global houses—especially established European and Middle Eastern perfumers—China represents a major long-term opportunity.
Arabian Oud, one of the world’s largest fragrance houses with over 1,200 standalone boutiques worldwide (including New York, Paris, and London), partnered with Shanghai Jungle to lead its entry into China and build the foundation for sustainable growth.
Arabian Oud entered China without an existing footprint. Shanghai Jungle leads the entire market-entry process: defining the strategy, localizing the brand, preparing operations for scale, and managing all ongoing e-commerce and marketing activities.
China’s early-stage performance is always shaped by external factors—platform algorithms, market education, competition, consumer understanding of a new brand, and macro trends. Our focus is not short-term spikes but building the visibility, structure, and data that allow a fragrance brand to grow consistently year after year.
Tmall Global: The Foundation of Cross‑Border Sales in China
For premium perfume brands entering China, a Tmall Global flagship store is the standard first step. It allows immediate sales without Chinese cosmetics registration and provides early market feedback at low regulatory risk.
Key advantages of Tmall Global for perfume brands:
No Chinese cosmetics certification needed for cross-border selling
Rapid testing of scent preferences, pricing models, and messaging
Lower upfront investment compared to domestic retail
Fast delivery via China’s bonded-warehouse system
Shanghai Jungle handles the full Tmall Global operation from end to end. We design the flagship store, create platform-optimized visuals, manage listings, handle customer service, run advertising, and monitor the store’s commercial performance daily. We continue to operate Arabian Oud’s Tmall Global store as the brand grows its presence in China.
Ongoing Influencer Marketing, Content, and Livestreaming
Perfume discovery in China happens primarily on RED (Xiaohongshu) and Douyin. Shanghai Jungle manages the entire influencer and livestreaming workflow to drive brand awareness and Tmall Global traffic.
Our ongoing activities include:
Identifying creators with real engagement and strong fragrance-focused audiences
Direct negotiations to avoid unnecessary agent fees
Seeding and sampling to maintain consistent visibility
Coordinating shipments, content briefs, and story angles
Optimizing videos for 9:16 vertical formats favored by current algorithms
Running ROI-focused tests across different influencer tiers
Consistent performance on RED and Douyin is essential because around 50% of all Tmall Global traffic now originates from social media. Our work ensures the brand remains visible to fragrance-interested consumers throughout China.
Consumer Research and Local Insight Development
To guide brand decisions, Shanghai Jungle conducts structured research and consumer focus groups with Chinese perfume shoppers. These insights inform:
Preferred fragrance directions and notes
Price expectations for premium perfumes
Packaging preferences for online and offline retail
Perception of Middle Eastern fragrance houses
Competitive positioning on Chinese platforms
This research enables Arabian Oud to align product and messaging strategy with real consumer demand.
Representation at Leading Trade Fairs
Shanghai Jungle supports Arabian Oud at key fragrance and beauty trade shows, including Cosmoprof Hong Kong and Notes Shanghai. Trade fairs strengthen the brand’s standing among distributors, retailers, and industry media while generating valuable feedback from professionals and consumers.
These events remain essential for establishing a long-term onshore presence in China’s perfume ecosystem.
Arabian Oud at Cosmoprof Hong Kong
What This Case Shows for Global Perfume Brands Entering China
Since 2013, Shanghai Jungle has supported foreign fragrance houses with:
China market-entry consulting
Tmall Global setup and daily operations
Cross-border e-commerce management
Xiaohongshu and Douyin influencer and livestream marketing
Brand localization and content creation
UGC production and on-platform adaptation
Consumer research and testing
Distributor and offline retail development
China rewards long-term brand presence, consistent exposure, and localized storytelling. Shanghai Jungle provides the on-the-ground execution and market expertise required to build a fragrance brand in China without intermediaries.
We also help perfume houses obtain the required Chinese cosmetics certification for domestic retail and support expansion into China’s leading luxury malls when moving from cross-border to full onshore operations.
To explore your brand’s potential in China or build a tailored market-entry plan, contact Shanghai Jungle anytime.