B2B Marketing
in China
Digital marketing services for manufacturers and industrial companies operating in China. WeChat management, Baidu SEO, PR placement, and China-hosted websites — managed from Shanghai.
B2B Marketing in China
Is a Different Game
If your company manufactures in China and sells to Chinese businesses, your marketing needs to work within a completely different digital ecosystem. Google, LinkedIn, and email marketing don't exist here.
Most foreign manufacturers in China — especially German, Austrian, and Swiss industrial companies — have a factory and a sales team, but no meaningful digital presence in the Chinese market. Their potential customers can't find them on Baidu, they have no WeChat presence, and their website isn't even accessible from within China.
We help these companies build a professional, visible, and searchable presence using the channels that actually work for B2B in China — and avoid the ones that don't.
Channel Selection Matters
Not every Chinese platform is suitable for B2B. Spending budget on the wrong channels is a common and expensive mistake. Here's what actually works — and what doesn't.
The centre of China's B2B digital ecosystem. Over 1.1 billion monthly active users. Every Chinese business professional uses WeChat daily — it's their email, their LinkedIn, their CRM, and their content platform rolled into one. A WeChat Official Account is the minimum viable digital presence for any B2B company in China.
Baidu is China's dominant search engine — and its own properties can take up to 70% of a search results page. Chinese B2B buyers research suppliers on Baidu before making contact. Publishing on news and media platforms indexed by Baidu (such as China Daily, Sohu, NetEase) directly improves your visibility in search results.
A Chinese-language website hosted on Chinese servers (Aliyun) loads fast for local visitors and is properly indexed by Baidu. Foreign-hosted websites often load slowly or inconsistently behind the Great Firewall — and Baidu deprioritises them in search results. A local site is your search foundation.
Emerging as a B2B channel through factory tour videos, product demonstrations, and behind-the-scenes manufacturing content. Works well for companies with visually interesting production processes. Not a traditional B2B channel, but short-form video is gaining traction for industrial marketing — especially for building trust and showcasing manufacturing quality.
A public microblogging platform that functions like a cross between Twitter and Instagram. Weibo is consumer-oriented — its audience and content format are designed for entertainment, celebrity news, and consumer brand campaigns. B2B companies consistently see low engagement and poor ROI on Weibo. Your budget is better spent elsewhere.
Little Red Book (Xiaohongshu) is a lifestyle and shopping platform dominated by young female consumers. Its core use cases are beauty, fashion, travel, and food recommendations. Industrial and B2B content is entirely out of place here — there is no B2B audience to reach, no relevant content format, and no lead generation mechanism.
WeChat Account Management
We set up, design, and manage your WeChat Official Account — creating and publishing professional content that positions your company as an established, credible supplier in the Chinese market.
Account Setup and Design
We register your WeChat Official Account (Service or Subscription type), design the menu structure, configure auto-replies, and set up your company profile. If you already have an account, we audit and optimise it.
Content Planning and Creation
We develop a content calendar aligned with your business goals — company news, product highlights, industry insights, trade show announcements, and case studies. All content is written in professional Chinese by native speakers with B2B industry experience.
Regular Publication
Content is published on a regular schedule — bimonthly, monthly, or biweekly depending on your plan. Each post includes professional graphic design, formatted for WeChat's article layout. We handle the full cycle from briefing to publication.
Annual Account Maintenance
WeChat Official Accounts require annual renewal and ongoing technical maintenance. We handle the renewal process, monitor account health, and ensure your account stays active and compliant with Tencent's policies.
Baidu SEO Through PR Placement
How B2B Buyers Find Suppliers in China
When a Chinese procurement manager is evaluating a potential supplier, the first thing they do is search for the company on Baidu. If nothing comes up — or if the only results are in English on a foreign website — that's a credibility problem.
We publish professionally written company introduction articles across 10+ Chinese news and media platforms that are indexed by Baidu. This creates a visible footprint in search results that signals legitimacy, established presence, and professional operations.
What Gets Published
- Company introduction and history in the Chinese market
- Product capabilities and manufacturing strengths
- Industry expertise and technical specifications
- Published across platforms like Sohu, NetEase, Toutiao, and China Daily
- All content optimised for Baidu SEO with relevant Chinese keywords
- Results visible in search within days of publication
China-Hosted Website
Your international website is likely hosted outside of China. That means it loads slowly (or not at all) behind the Great Firewall, and Baidu either ignores it or ranks it poorly. For Chinese buyers, this is the equivalent of not having a website.
We build and host a Chinese-language website on Aliyun (Alibaba Cloud) servers inside China. The site is designed to look professional, load fast, and rank well on Baidu — and we keep it updated with regular content as part of your monthly plan.
This isn't a translation of your international website. It's a standalone Chinese site built for how Chinese B2B buyers actually search, browse, and evaluate suppliers.
How We Work Together
A straightforward onboarding process designed for companies that need results, not workshops.
Audit and Channel Recommendation
We assess your current digital presence in China, review your industry and competitive landscape, and recommend the right channel mix. Not every company needs every service — we tell you what will actually work for your specific situation.
Account Setup and Asset Creation
We register your WeChat Official Account, set up your China-hosted website, and prepare your initial content assets — company profile articles, product descriptions, and visual materials translated and adapted for the Chinese market.
PR Launch Campaign
We publish your company introduction across 10+ Chinese news and media platforms to establish your Baidu search footprint. This is typically done as a one-time campaign at the start, with the option to add additional publications later.
Ongoing Content Management
On a monthly cycle, we plan, create, and publish content across your active channels — WeChat articles, website updates, and additional PR placements as needed. You receive a content plan in advance for approval, and we handle everything from writing to design to publication.
Reporting and Optimisation
We provide regular performance reports covering WeChat readership, Baidu search rankings, and website traffic. Based on the data, we adjust the content strategy and keyword targeting to improve results over time.
Why Work With Shanghai Jungle
B2B marketing in China requires a partner who understands both worlds — Western communication standards and the Chinese digital landscape.
Native Chinese Team, Western Management
Your content is created by native Chinese speakers who understand B2B industry language. Communication and project management follow Western standards — clear briefs, approval workflows, and deadlines that are met.
B2B Industry Experience
We've worked with industrial manufacturers, automation companies, and B2B service providers. We understand the difference between B2B and B2C marketing in China — and don't waste your budget on channels that don't deliver for industrial clients.
Based in Shanghai Since 2013
Not a remote agency managing things from Europe. Our team works from Shanghai, in the same timezone as your China operations. When something needs to happen with Tencent, Baidu, or Aliyun, we deal with it directly — in Chinese, on the ground.
Monthly Fee, No Surprises
Our B2B services run on a predictable monthly or annual fee. You know exactly what you're getting — how many posts, what platforms, what deliverables. No hidden costs, no ambiguous retainers.
We Tell You What Doesn't Work
Other agencies will sell you Weibo management, Little Red Book (Xiaohongshu) campaigns, and influencer packages because it increases their revenue. We'll tell you if a channel isn't suitable for your business — and save you the budget for what actually works.
Full-Service Scope
Beyond digital marketing, we can support trademark registration, company setup, trade show coordination, and distribution. If your China needs evolve beyond marketing, we can handle that too — without you needing to find another partner.
12+ years of experience, 100+ satisfied customers.
Helping foreign brands and manufacturers in China since 2013.
From WeChat account setup and content creation to Baidu PR campaigns and China-hosted websites — we manage your entire B2B digital presence in China from our Shanghai office.
International leadership. Local execution. One partner for your company's digital marketing in China — no middlemen, no scattered vendors.