Influencer Marketing

We go beyond surface-level metrics to identify Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) who truly align with your brand values, target audience, and campaign objectives within the Chinese social media landscape. Our rigorous vetting process considers factors like audience demographics, engagement rates, content quality, brand affinity, past performance, and platform suitability. We don't just find influencers; we find the right influencers for your brand in the complex and nuanced Chinese market, ensuring a strong fit for your specific needs and goals.

We craft data-driven influencer marketing strategies tailored to your specific goals, whether it's increasing brand awareness, driving sales, launching a new product, or building a stronger community within the context of the Chinese market. We define clear Key Performance Indicators (KPIs), develop compelling campaign concepts, and create detailed timelines to ensure seamless execution and maximize your return on investment in the Chinese market.

We facilitate the creation of high-quality, engaging content that resonates with both the influencer's audience and your brand message within the cultural nuances of the Chinese market. We work closely with influencers to develop creative briefs, provide guidance on content direction, and ensure all content aligns with your brand guidelines while maintaining authenticity and cultural sensitivity within the Chinese context. We understand the importance of localization and ensure that all content is tailored to the specific preferences and cultural norms of the Chinese audience.

We handle all the nitty-gritty details, from negotiating fair rates and usage rights to managing contracts and ensuring compliance with Chinese legal and regulatory frameworks. Our expertise in influencer contracts protects your brand and ensures a smooth and professional partnership within the unique legal landscape of China.

We oversee the entire campaign execution, ensuring all deliverables are met on time and within budget across relevant Chinese platforms. We monitor campaign performance in real-time, making adjustments as needed to optimize results and maximize impact within the dynamic Chinese market. We understand the importance of platform optimization and ensure that your campaign is tailored to the specific nuances of each platform.

We provide comprehensive performance reports, tracking key metrics such as reach, engagement, website traffic, conversions, and return on investment (ROI) using data specific to Chinese platforms. Our in-depth analysis provides valuable insights into campaign effectiveness, allowing us to refine future strategies and demonstrate the tangible impact of our work within the Chinese market. We understand the importance of data-driven decision-making and provide you with the insights you need to optimize your influencer marketing strategy in China.

In the week following the publication of the post, sales surged to €76,000 via the affiliate links. Furthermore, this significantly boosted traffic to brand’s Tmall and additional uncounted sales.

During the livestream on Little Red Book, tens of thousands of people tuned in, sales reached over €20,000, and it also drove significant traffic to the brand's Tmall store, leading to an increase in sales and followers.

This campaign resulted in over 20 million organic impressions across different channels. The video content was then reposted to our own channels and promoted separately over the following months.