Having an official WeChat account is a must-have for any company serious about communicating with their Chinese target group. Opening such an account is not as straight forward as you might think. This guide will help you understand the most important aspects of official WeChat accounts.

WeChat Mini Programs (also know as Mini Apps) are multi-platform Android and iOS compatible apps living within WeChat. These apps do not need to be purchased, downloaded and installed - instead they work more like H5 websites with added functionality.

Little Red Book is together with WeChat the most important social media platform in China. When it comes to luxury products, there is no match for Little Red Book. Read our intro guide to find out if it’s the right platform for you.

Shanghai Jungle has led the expansion of woom Bikes into China and serves as brand’s exclusive distributor. Work entails online and offline distribution, marketing, administrative tasks and other activities.