Shop Solutions.

Get your share of the business

2 megatrends drive Chinese outbound tourism

The first is an incredible growth in the number of tourists, from 107 million in 2014 to 128 million in 2015 - on to an expected total of 200 million in 2020. The second is a rapid shift in the way they travel: Switching from old-fashioned group tourism to independent tourism (FIT). This mirrors the development seen in all countries around the world - but the change is taking place surprising early and quickly. 
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Chinese shopping

The world’s No.1 shoppers

Chinese tourists spend more per person than any other major group of tourists - and the majority of their spending is directed towards shopping.

Do you get your share?

As long as Chinese tourists came in groups getting their business was easy - in principle: Pay their tour guide a sufficient commission and he would take them to your shop - and leave your competitors dead in the track.

The switch to independent tourisms has completely changed the rules of the game.

With no tour guide to dictate where they go, they now find their own way. And so your challenge becomes: How do I get seen and chosen by this new generation of Chinese tourists.

New opportunities for more shops

For most shops the rise of the independent tourist is good news, as all shops now have a realistic chance of getting a share of the Chinese business.

This opportunity is further strengthened by the growing sophistication of the Chinese consumers. Traditionally focused only on buying the most famous brands (LV, Gucci, ecco etc.) they are slowly but surely shifting to buying products they like, even if the brand is less well-known.
Online Influencers


The main challenge for Western shops is not just that Chinese travellers don’t know them in advance: Finding good information about shops (and brands!) on the super-popular Chinese online travel-websites is still difficult.

Luckily the solution is fairly straightforward: Ensuring that the relevant travel-websites feature good profiles of your shop; then post quality articles, pictures and videos on the same websites (e.g. Mafengwo, Baidu Lvyou, Qiongyou).

To this can of course be added PR in traditional media, working with bloggers and key-opinion-leaders, and distributing printed marketing materials to Chinese travellers to your city.
Chinese Bloggers


Just as tired as Chinese tourists are of being taken for granted - just as grateful they are when an effort is made to make them feel welcome.

For most shops and brands this is straightforward and inexpensive: The main tools at this stage are a quality Chinese website (hosted in China) and a public WeChat account linked to or mirroring the WeChat account.

Importantly: Strengthening your brand towards Chinese tourists has the added side-effect that it will also increase your visibility and profile towards consumers and possible B2B-partners in China.


Great storytelling is the key to getting the tourist to spend his money on your brand and in your store.

Our approach is simple - and has proven efficient: We first take a step back and define your shop or brand’s unique selling points in the eyes of the Chinese tourists and consumers. We then tell the story from this angle - again and again, and with as much emphasis on photos and videos as possible.

The channels? Your very own public WeChat account, Sina Weibo account - and cooperating with out partners in the online travel media.

We get the job done

At Shanghai Jungle we have developed a structured approach for attracting Chinese tourists to European cities, museums, attractions, hotels, restaurants and shops.

We call it The Jungle Funnel.

There is no magic to our method: Its strength lies in a precise targeting of the tourists desires and needs in each of the 4 phases - as well as the continuous reinforcing of our own work by promoting sharing among the followers and tourists themselves. 

Get in touch

Hit the chat icon on the bottom right corner and send us a message. Our agents will get back to you as soon as possible.
Berliner Philharmoniker
Frankfurt am Main
woom Austria
Visit Stockholm
Frankfurt am Main

“The WeChat Mini Program you made for Frankfurt am Main is just fantastic."

Lisa-Valerie Hörth
Tourismus+Congress GmbH, Frankfurt am Main, Germany

woom GMBH

“It was a blast working with you and your team! You have brought our product to China."

Lisa Schmidt
woom GmbH., Austria

Invest Stockholm

“Thank you so much for all your work and keeping everyone in the loop."

Jenny Berthling
Stockholm Business Region AB., Sweden

SJ Logo

China at the centre of it all.

Shanghai Jungle was founded in 2013. The company is based in Shanghai and solely focused on helping western companies, organizations and government agencies with their China marketing.

Our focus is mainly online marketing - but we also provide offline marketing, market research and other related services. Our team consists of Chinese, German, Danish and Czech nationals, which we believe enable us to both understand our clients and also the Chinese market. We currently serve more than 100 clients from 12 different countries.

(+86) 150 0008 6214


Shanghai Jungle Mainland China
Room 1307, 841 Middle Yan 'an Road, Jing'an District, Shanghai, China

Shanghai Jungle Hong Kong
5/F, 180 Hennessy Road, Wan Chai, Hong Kong

Shanghai Jungle Europe
Threesixty Italy, Via Pietrasanta, 12, 20141 Milano MI, Italy