Restaurant Solutions.

The Chinese love food

2 megatrends drive Chinese outbound tourism

The first is an incredible growth in the number of tourists, from 107 million in 2014 to 128 million in 2015 - on to an expected total of 200 million in 2020. The second is a rapid shift in the way they travel: Switching from old-fashioned group tourism to independent tourism (FIT). This mirrors the development seen in all countries around the world - but the change is taking place surprising early and quickly. 
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Chinese FITs

100% curious

Anyone who knows Chinese also know that few people love food more than they do.

And they are not afraid of trying new things. In China - or when they travel abroad.

So for restaurants wanting their a part of this business the challenge is not that Chinese don’t want to try local, Western food - the challenge is to be seen and found by them.

Get seen

The basic first step for any restaurant wanting to increase the number of Chinese tourists is to get seen. This means getting a profile on China’s leading travel-story-sharing websites.

In many cases this is inexpensive and pretty straightforward. But: Bear in mind that Chinese want to read reviews from other Chinese travellers.

Care must be given to avoid “Google-translate” reviews from Western guests: At best they come across as irrelevant, at worst as fake.

Website & Menu

It doesn’t take much to stand out from the competition: Make a simple - but quality - Chinese website and get Chinese menus.

Two basic steps - combined with the listings on Chinese websites - and you will be way ahead of the competition.


Everyone knows reviews and shares are important. But why not squeeze the lemon a little extra?

Give your Chinese guests a free desert, tea or coffee if they make a good review - and before you know it you will be at the top of the ranking.

We get the job done

At Shanghai Jungle we have developed a structured approach for attracting Chinese tourists to European cities, museums, attractions, hotels, restaurants and shops.

We call it The Jungle Funnel.

There is no magic to our method: Its strength lies in a precise targeting of the tourists desires and needs in each of the 4 phases - as well as the continuous reinforcing of our own work by promoting sharing among the followers and tourists themselves. 

Get in touch

Hit the chat icon on the bottom right corner and send us a message. Our agents will get back to you as soon as possible.
Berliner Philharmoniker
Frankfurt am Main
woom Austria
Visit Stockholm
Frankfurt am Main

“The WeChat Mini Program you made for Frankfurt am Main is just fantastic."

Lisa-Valerie Hörth
Tourismus+Congress GmbH, Frankfurt am Main, Germany

woom GMBH

“It was a blast working with you and your team! You have brought our product to China."

Lisa Schmidt
woom GmbH., Austria

Invest Stockholm

“Thank you so much for all your work and keeping everyone in the loop."

Jenny Berthling
Stockholm Business Region AB., Sweden

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China at the centre of it all.

Shanghai Jungle was founded in 2013. The company is based in Shanghai and solely focused on helping western companies, organizations and government agencies with their China marketing.

Our focus is mainly online marketing - but we also provide offline marketing, market research and other related services. Our team consists of Chinese, German, Danish and Czech nationals, which we believe enable us to both understand our clients and also the Chinese market. We currently serve more than 100 clients from 12 different countries.

(+86) 150 0008 6214


Shanghai Jungle Mainland China
Room 1307, 841 Middle Yan 'an Road, Jing'an District, Shanghai, China

Shanghai Jungle Hong Kong
5/F, 180 Hennessy Road, Wan Chai, Hong Kong

Shanghai Jungle Europe
Threesixty Italy, Via Pietrasanta, 12, 20141 Milano MI, Italy