Museums & Attractions.

Get seen - and get visitors

2 megatrends drive Chinese outbound tourism

The first is an incredible growth in the number of tourists, from 107 million in 2014 to 128 million in 2015 - on to an expected total of 200 million in 2020. The second is a rapid shift in the way they travel: Switching from old-fashioned group tourism to independent tourism (FIT). This mirrors the development seen in all countries around the world - but the change is taking place surprising early and quickly. 
placeholder image
Chinese travelers

But do they visit museums?

In short: Yes!

Modern Chinese are no different than the rest of us: Some love art, some are hooked on history and others love natural sciences - and so on.

Unfortunately for the Chinese - but luckily for Western museums - most museums in China leave much to be wanted. Limited collections and old-fashioned presentations means that all over the world museums witness a growing surge in Chinese visitors indulging in their passions - or simply curious to learn more.


The main challenge for Western museums is not just that Chinese travellers don’t know them in advance. It is that even when searching for information about museums and attractions on the most popular Chinese travel-websites - they often cannot find substantial information. And many often them do not have anything at all.

Luckily the solution is - in principle - straightforward: First ensure that the relevant travel-websites feature good profiles of your museum; then post quality articles, pictures and videos on the same websites (e.g. Mafengwo, Baidu Lvyou, Qiongyou).

To this can of course be added PR in traditional media, working with bloggers and key-opinion-leaders (KOLs), and distributing printed marketing materials to Chinese travellers.
Chinese guests


Just as tired as Chinese tourists are of being taken for granted - just as grateful they are when an effort is made to make them feel welcome.

For most museums this is straightforward and inexpensive: The main tools at this stage are a quality Chinese website - hosted in China - and a public WeChat account linked to or mirroring the WeChat account.
Online Influencer


Great storytelling is the key to getting the tourists to spend their time at your museum instead of the one next door.

Our approach is simple and has proven efficient: We first take a step back and define your unique selling points in the eyes of the Chinese tourists. Then we tell the story from this angle - again and again, and with as much emphasis on photos and videos as possible.

The channels? Your own public WeChat account, Sina Weibo account - and cooperating with our partners in the online travel media.

Visit & Sharing

Most museums face a real challenge: The exhibition texts supporting the visitor experience are fully available in English - but adding Chinese language to boards on the wall is not a realistic option.

At Shanghai Jungle we have developed an ingenious solution overcoming this obstacle by using WeChat to provide Chinese guests exactly the same visitor experience as English-speaking tourists at a mere fraction of the cost.

We feel confident in claiming that our museum solutions are in a league of their own.

We get the job done

At Shanghai Jungle we have developed a structured approach for attracting Chinese tourists to European cities, museums, attractions, hotels, restaurants and shops.

We call it The Jungle Funnel.

There is no magic to our method: Its strength lies in a precise targeting of the tourists desires and needs in each of the 4 phases - as well as the continuous reinforcing of our own work by promoting sharing among the followers and tourists themselves. 

Get in touch

Hit the chat icon on the bottom right corner and send us a message. Our agents will get back to you as soon as possible.
Berliner Philharmoniker
Frankfurt am Main
woom Austria
Visit Stockholm
Frankfurt am Main

“The WeChat Mini Program you made for Frankfurt am Main is just fantastic."

Lisa-Valerie Hörth
Tourismus+Congress GmbH, Frankfurt am Main, Germany

woom GMBH

“It was a blast working with you and your team! You have brought our product to China."

Lisa Schmidt
woom GmbH., Austria

Invest Stockholm

“Thank you so much for all your work and keeping everyone in the loop."

Jenny Berthling
Stockholm Business Region AB., Sweden

SJ Logo

China at the centre of it all.

Shanghai Jungle was founded in 2013. The company is based in Shanghai and solely focused on helping western companies, organizations and government agencies with their China marketing.

Our focus is mainly online marketing - but we also provide offline marketing, market research and other related services. Our team consists of Chinese, German, Danish and Czech nationals, which we believe enable us to both understand our clients and also the Chinese market. We currently serve more than 100 clients from 12 different countries.

(+86) 150 0008 6214


Shanghai Jungle Mainland China
Room 1307, 841 Middle Yan 'an Road, Jing'an District, Shanghai, China

Shanghai Jungle Hong Kong
5/F, 180 Hennessy Road, Wan Chai, Hong Kong

Shanghai Jungle Europe
Threesixty Italy, Via Pietrasanta, 12, 20141 Milano MI, Italy