Hotel Solutions.

Get on the Chinese booking sites

2 megatrends drive Chinese outbound tourism

The first is an incredible growth in the number of tourists, from 107 million in 2014 to 128 million in 2015 - on to an expected total of 200 million in 2020. The second is a rapid shift in the way they travel: Switching from old-fashioned group tourism to independent tourism (FIT). This mirrors the development seen in all countries around the world - but the change is taking place surprising early and quickly. 
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How can we help you

The switch from group tourism to FIT creates new opportunities for hotels all over the world. The challenge is straightforward: Where and how to attract them. At Shanghai Jungle we specialise in China FIT solutions - and have developed a specific set of tried and tested services for Western hotels.

Listing on Chinese websites

Westerners use, and similar websites to identify and book the hotel of their own choice.

The modern Chinese are no different - with the important difference that they primarily use their own websites:,, - to name just a few.

We help our clients get listed with quality translated texts and pictures.

Use “Google Translate” - and burn your brand

A number of Chinese booking websites cooperate with and link to’s Chinese website: 缤客.

Unfortunately the result is rarely good as the vast majority of 缤客’s Chinese descriptions are made using the equivalent of Google translate.

It’s marketing ABC really: Poor and confusing language send all the wrong signals to the traveler: The very opposite of respect and appreciation.

Fortunately the solution is straightforward: Replace the low quality text with a proper translation emphasising your hotel’s commitment to your Chinese guests.
Chinese webiste

Chinese website

As the battle for the Chinese tourists intensify they have also grown a lot more demanding - and for hotels with a serious interest in Chinese tourists having a Chinese language website is quickly becoming the norm.

For your Chinese website the key is that the presentation of the hotel mustbe off high quality - while actual bookings can be redirected to the English language version.
Chinese guests

Guest solutions

One thing is attracting the Chinese guests - another to make sure they have a great stay.

Many consultants overcomplicate it - to make themselves important and to charge more. But much can be done for a very limited budget. A Chinese language version of the Guest Manual goes a long way - and if combined with a Chinese welcome card there won’t be a dry eye.

For the more ambitious hotels basic Chinese dishes - some of which are very, very easy to make - especially for breakfast, and a selection of Chinese teas and snacks should also be considered.

We get the job done

At Shanghai Jungle we have developed a structured approach for attracting Chinese tourists to European cities, museums, attractions, hotels, restaurants and shops.

We call it The Jungle Funnel.

There is no magic to our method: Its strength lies in a precise targeting of the tourists desires and needs in each of the 4 phases - as well as the continuous reinforcing of our own work by promoting sharing among the followers and tourists themselves. 

Get in touch

Hit the chat icon on the bottom right corner and send us a message. Our agents will get back to you as soon as possible.
Berliner Philharmoniker
Frankfurt am Main
woom Austria
Visit Stockholm
Frankfurt am Main

“The WeChat Mini Program you made for Frankfurt am Main is just fantastic."

Lisa-Valerie Hörth
Tourismus+Congress GmbH, Frankfurt am Main, Germany

woom GMBH

“It was a blast working with you and your team! You have brought our product to China."

Lisa Schmidt
woom GmbH., Austria

Invest Stockholm

“Thank you so much for all your work and keeping everyone in the loop."

Jenny Berthling
Stockholm Business Region AB., Sweden

SJ Logo

China at the centre of it all.

Shanghai Jungle was founded in 2013. The company is based in Shanghai and solely focused on helping western companies, organizations and government agencies with their China marketing.

Our focus is mainly online marketing - but we also provide offline marketing, market research and other related services. Our team consists of Chinese, German, Danish and Czech nationals, which we believe enable us to both understand our clients and also the Chinese market. We currently serve more than 100 clients from 12 different countries.

(+86) 150 0008 6214


Shanghai Jungle Mainland China
Room 1307, 841 Middle Yan 'an Road, Jing'an District, Shanghai, China

Shanghai Jungle Hong Kong
5/F, 180 Hennessy Road, Wan Chai, Hong Kong

Shanghai Jungle Europe
Threesixty Italy, Via Pietrasanta, 12, 20141 Milano MI, Italy