How to Successfully Enter the Chinese Market
Market Entry Marek Matura Market Entry Marek Matura

How to Successfully Enter the Chinese Market

The allure of the Chinese marketplace is undeniable. Yet cracking this complex market isn't a walk in the park. Cultural subtleties, intricate regulations, and fierce competition make it a challenging endeavor. So, what's the recipe for success for foreign businesses aiming to make their mark in China? Let's delve into some key strategies and tips.

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Livestream eCommerce Thrives in China
Livestream, Social Media, E-commerce, Marketing Marek Matura Livestream, Social Media, E-commerce, Marketing Marek Matura

Livestream eCommerce Thrives in China

The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chinese netizens. Taobao leads with 50 billion views, while Douyin excels in diverse content, driving a 150% spike in eCommerce revenue. The landscape is evolving, shaped by consumer behaviors and platform innovations.

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Navigating China's  E-commerce Landscape
E-commerce, Marketing, Social Media Marek Matura E-commerce, Marketing, Social Media Marek Matura

Navigating China's E-commerce Landscape

If you're looking to break into China's booming e-commerce market, you're on the right track. This lucrative space, primarily accessed via smartphones, is teeming with opportunities but is also highly competitive. Depending on your objectives and target market, choosing the right platform can make all the difference. Here's a primer on the top platforms in China, segmented into local and cross-border options.

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KOL Marketing in China
Social Media, Marketing Marek Matura Social Media, Marketing Marek Matura

KOL Marketing in China

Key Opinion Leaders (KOLs) are experts in specific domains whose opinions or reviews can sway consumer decisions in China's digital landscape. Unlike traditional media, KOLs offer the advantage of a personal connection with their audience, particularly on platforms like WeChat, TikTok, and Xiaohongshu.

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Monetizing WeChat: Five Ways for Success
Social Media Marek Matura Social Media Marek Matura

Monetizing WeChat: Five Ways for Success

China's renowned social media platform, WeChat, owned by Tencent Holdings, is a perfect blend of social and professional ecosystems, attracting millions of users. With its integrated features and applications, WeChat holds a goldmine of monetizing opportunities. Here are five ways to leverage WeChat for success.

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WeChat Marketing Excellence: Case Studies from Top Companies
Social Media, Marketing Marek Matura Social Media, Marketing Marek Matura

WeChat Marketing Excellence: Case Studies from Top Companies

The sweeping digitalization of the world has revamped marketing strategies across industries. Innovations in technology and social media platforms, such as WeChat, have granted companies the ability to boost their visibility and create more captivating marketing campaigns — driving sales and nurturing customer loyalty. This article deep-dives into the successful WeChat marketing strategies implemented by various prominent brands, underscoring the contribution of WeChat’s unique features in the evolution of marketing strategies.

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How To Open Cross Border Tmall and JD.com Stores
Market Entry, E-commerce Marek Matura Market Entry, E-commerce Marek Matura

How To Open Cross Border Tmall and JD.com Stores

Unlike the standard Tmall and JD.com, cross border platforms Tmall Global and JD Worldwide allow companies to open own store and sell to China using their foreign business license. This makes it an attractive choice for many foreign brands. However, opening cross border stores is a complex project. This guide will explain all the requirements and necessary steps.

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